products are often developed by creative small or medium businesses. The
R&D costs are prohibitive, hence one is likely to fail simply due
to lack of capital and absence of good contacts, which are both essential
for a successful market introduction.
Individual attempts to penetrate the market can be very risky so the only
viable alternative is to share exhibition space or to utilize diverse
support programs or company pools in foreign markets.
Nevertheless the small-business owner is often challenged financially
despite various subsidies and support schemes available from the DTI (Department
of Trade & Industry) or other national and international Institutions
for Economic Growth & Development, etc.
With commitment and dedication MEDI NOVA International has been very successful
in supporting those particular clients. Our services are not free of cost
but absolutely affordable and tailored for the individual needs of small
enterprises. You benefit from our expertise gained through practical experience
over more than four decades and on three continents.